When I first saw the new £400,000 logo paid for by tax payers hard earned cash, I was almost sick. The idea was nice (yet not unique) from the designer and marketers - to have vibrant colours to attract people.. but to me it just blatantly looks like an old person trying to design a logo for young people who don’t understand the younger generation! And when that happens, logos get tacky.. To me it looks incredibly tacky for an olympic logo - thousands of people compare it with the grafitti that covers London.

The only good it has done is to spark up debate. I actually saw a duplicate drawn on photoshop on youtube in 7 minutes… Nearly every web designer has gone ‘raving looney’ over the crap logo.. not over its price tag.. but the fact that a lot of people could do a better job.. on paint!

However after seeing a few marketing ads, it has potential to grow on me.. But this has been a massive failure with the huge rejection from the mass public.